Too many companies and nonprofits allow issues to manage them. It's understandable given the almost unlimited opportunity of NGOs, trial attorneys, the news media, competitors and, increasingly, Internet and social media rumors to advance incendiary and often misleading concerns about your organization and its conduct and products. Taking charge, or at least steering the issue in a positive direction, is where we excel. This often involves the savvy combination of offense and defense: Positioning the organization as "part of the solution," while knocking down misinformation. Today, effective issues management isn't just about rapid response; it's an ongoing function, and one we can help you institute.
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